Optimizing product images is an important method to consider to grow organically. Ranking high in images will get you free visibility on the wanted keywords and drive organic traffic to your website and business.įor example, a new online store can achieve higher image positions that can be seen within highly targeted keywords and drive organic traffic to its products.
Ranking in top images in some cases can be easier than ranking in the equivalent keyword in Google Search. Today’s update will allow Chrome browser users on desktop to right-click on any image on a web page, then go to the new menu option “Search image with Google Lens.” This is the same menu where today, you could save or copy the image or open it in a new tab.When images are properly optimized, the images can bring more visibility and traffic from the search engine.Īs Google Images are integrated into Google Search, an image position on top of organic search results is often shown. Prior to this, the company had announced it would be integrating Lens with Chrome on the desktop, as well, in the “coming months.” This April, Google also rolled out Lens-powered multisearch capabilities on mobile allowing users to search with both text and images combined - hinting at the company’s broader plans to further invest in Lens technology to make searches feel more natural. Previously, Google had offered Lens capabilities in Image search and Google Photos on the web, but its fullest offering was on mobile devices. Instead of opening a new tab to perform a search, you’ll be able to use Lens on the same page in your Chrome browser to do things like translating an image’s text, identifying an object in an image or getting the original source from an image. Today, Google is rolling out a new way to use Google Lens on the desktop.
Google has been working to better integrate its visual search tools from Google Lens into its browser to enable new types of searches that can identify what you see, not just search for things you type.
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